Hi! I'm Chloe/Seoyeon

Born in Korea, I lived in Venice and Boston for college, and then returned to Southern California (OC). I have just graduated from Boston University, where I studied graphic design with a minor in Innovation and Entrepreneurship.

As a designer, I explore the intersection of universal design, co-creation, and creative tool-making. Being a 1.5-generation immigrant and a Gen Z designer navigating rapid technological shifts, I see design as a bridge, where objects are more than passive tools but active participants in shaping experiences. This philosophy informs my work across web, interface, and product design, alongside strong skills in art direction, editorial design, and typeface design.

I’m well-versed in Figma, Adobe Creative Cloud, and creative coding (HTML, CSS, JavaScript), allowing me to bring ideas to life across different digital mediums. I also like using web-building platforms such as Webflow, Framer, and Readymag to create engaging, interactive experiences.

Aside from designing, you can find me drinking all kinds of tea (brewing and collecting), taking pictures with my Fujifilm camera, and watching things on my projector (Recently, F1 is interesting). Feel free to reach out and ask me about my projects or my love for tea, music, default systems, tools, etc.