Visual Designer based in OC/LA building visual systems and creative tools that challenge defaults and invite unexpected exploration!
00) Experiments
A collection of visual experiments exploring the friction between code & motion, utilizing HTML/CSS/JS, Figma, and generative AI
01) nonentity
EDITORIAL
THESIS
BRANDING
nonentity explores the relationship between a tool and human as well as ways to break, repurpose, and reconfigure default systems.
02) Pocketea
BRANDING
UI/UX
Pocketea "teacher in your pocket” is a gamified edtech platform that makes learning easily accessible for kids.
03) Gesture workshop
MOTION
EXPERIENCE
Default gesture kit showcasing common motions associated with GUI and allow the audience to feel the digital aspect into physical form.
04) IdeaStream
BRANDING
MOTION
Brand identity for IdeaStream: NextGen 2026, a business-building event for MIT startups.
05) MAK Center
BRANDING
ART DIRECTION
Identity for MAK Center for Art and Architecture, an experimental, multi-disciplinary center for works by the architect R.M. Schindler. (self-initiative project)
06) Rare Matters Jewelry
BRANDING
Rare Matters is an artisan jewelry brand specializing in pieces that embrace the imperfection of natural beauty. (self-initiative project)
07) Seoul Living Design Fair
BRANDING
MOTION
Event identity and visual systems for Seoul Living Design Fair, the largest and oldest living design & lifestyle exhibition in Korea.
08) Yutnori Generator
WEBSITE/CODE
POSTER
Generative tool creating random patterns inspired by the Korean game yutnori, with type & poster design series utilizing the tool.
09) Wheels of Direction
WEBSITE
INTERACTIVE
Card deck connected to Ar.ena and a custom website that translates physical card movement in digital animations.
