BostonHacks
Design Identity refresh for BostonHacks Hackathon 2024. Team lead for brand rebranding.
As a design team head, I navigated all the workflow, design direction, and edits.
Coded real-time website: https://bostonhacks.org
Team: 5 designers under my lead
Time frame: 5 months
Key Tool: Figma
01) Moodboard
After a round of selection process, we decided on a color palette and inspiration images that utilized orange-themed assets.
02) Process
For the second draft on the left, each member all made their own wireframe. To ensure a responsive design, we started off with mobile wireframes
then developed the desktop version later. After an initial design by Hannah was chosen, we split off into teams and revised the design. We provided feedback and attended
meetings to go into detail about the detailed placements of assets and how the assets will interact upon user mouse movements.
This was our final wireframe consisting of mobile and desktop. After the design team finalized the designs, the tech team brought it live on https://bostonhacks.org.
During that process, we went through edits and thorough communication with other teams on how the website looks on different devices.
03) Final wireframe
04) Marketing Materials
