The MAK Center for Art and Architecture
Visual Identity
The MAK Center for Art and Architecture is a contemporary, experimental, multi-disciplinary center for art and architecture headquartered in three significant architectural works by the Austrian-American architect R.M. Schindler.
The intention behind this self-initiative visual identity project is to reflect my personal experience from visiting the Schindler house. I wanted to reflect the feeling of being surrounded by natural rhythm, open modular space, and the texture from the building's materials.
Color from nature
Close up images that you could find within the Schindler house and this palette depicts the range of spaces within Schindler's design.
Defining the shape
I heavily based the visual identity based on the architectural plan of the Schindler House, which is the main address for the MAK Center for Art and Architecture. The house has a unique pinwheel based design where the structure proposes a rethinking of space as an open, communal system.
This simple pinwheel form reflects the structure of the Center throughout the system.
Typeface System
FF Bauer Grotesk is a revival of the metal type Friedrich Bauer Grotesk, released between 1933 and 1934 by the foundry Trennert & Sohn in Hamburg Altona, Germany.
The geometric construction of the typeface, infused with the art déco zeitgeist of that era, Bauer Grotesk stands out for not being so dogmatic with the geometry, lending the design a warmer, more homogenous feeling.
PP Model is a typeface by Pangram Pangram Foundry and pays tribute to the world of plastic model kits. The typeface blends nostalgia with modern precision, capturing the essence of the assembly process through its clean, modular forms and mechanical aesthetic. I wanted to combine the use of an older historical typeface with a modern, geometrical typeface like PP Model to create my visual system for MAK Center.
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