Seoul Living Design Fair

Context: Branding Design, Concept Development
Timeline: (2024)
Instructor: Mary Yang

Tools: Adobe Illustrator, AfterEffects

Event identity for the Seoul Living Design Fair, the largest and oldest living design & lifestyle exhibition in Korea. The identity is based off of the strong geometric modular aspect of furniture and the event's location.

When we place furniture or living decor into our homes, we place them with strong purpose and intent. Through the moving geometric forms like a domino & using domino mono as my typeface, I wanted to tie everything in together through motion and branding.