Seoul Living Design Fair
Instructor: Mary Yang
Event identity for the Seoul Living Design Fair, the largest and oldest living design & lifestyle exhibition in Korea. The identity is based off of the strong geometric modular aspect of furniture and the event's location.
When we place furniture or living decor into our homes, we place them with strong purpose and intent. Through the moving geometric forms like a domino & using domino mono as my typeface, I wanted to tie everything in together through motion and branding.
I chose a modern experimental typeface made by Korean designer Sun Young Oh and customized it to mix the different weights of "craziness". I slanted some letters to portray the feeling of shifting and moving around. The full logo includes the short acronym, the full title, and the korean version.
Kinetic version of the static logo. I wanted to utilize the orginal typeface basically having different shapes that make up the individual letter moving in some way that is geometric and form the final outcome.
