01) nonentity
EDITORIAL
THESIS
BRANDING
nonentity explores the relationship between a tool and human as well as ways to break, repurpose, and reconfigure default systems.
02) Gesture workshop
MOTION
EXPERIENCE
Default gesture kit showcasing common motions associated with GUI and allow the audience to feel the digital aspect into physical form.
03) Wheels of Direction
WEBSITE
INTERACTIVE
Card deck connected to Ar.ena and a custom website that translates physical card movement in digital animations.
04) Seoul Living Design Fair
BRANDING
MOTION
Event identity and visual systems for Seoul Living Design Fair, the largest and oldest living design & lifestyle exhibition in Korea.
05) IdeaStream
BRANDING
MOTION
Brand identity for IdeaStream: NextGen 2026, a business-building event for MIT startups.
06) Rare Matters Jewelry
BRANDING
Rare Matters is a NYC based artisan jewelry brand specializing in pieces that embrace the imperfection of natural beauty.
07) Yutnori Generator
WEBSITE/CODE
POSTER
Generative tool creating random patterns inspired by the Korean game yutnori, with type & poster design series utilizing the tool.
08) Pocketea
BRANDING
UI/UX
Pocketea "teacher in your pocket” is a gamified edtech platform that makes learning easily accessible for kids.
